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Larissa Long

Experienced In Public Relations Marketing Community Relations

Employment Experience

National Media Director – July 2016 – Dec. 2016

2016 Presidential Campaign

  • Responsible for media relations for rallies, debates, press conferences, interviews, etc.
  • Booked interviews both locally and nationally including Jimmy Kimmel Live, Conan, Time Magazine, Nightline, Seattle Times
  • Organized and managed press during media and public events
  • Conducted interviews on behalf of the 2016 campaign
  • Drafted press releases for campaign press opportunities
  • Provided and advised on media speaking points

 

Founder & Editor-in-Chief – Nov. 2012 – Present

NW Couture & Poshy Magazines

  • Successfully grew circulation to over 75,000 readers per issue
  • Launched ecommerce channel to accompany digital component
  • Partnered with several large retailers to highlight local fashion: Including Nordstrom, Eddie Bauer and REI
  • Helped to propel several local fashion designers to mainstream including Bri Seeley designer to A-list celebrities

 

Self-Employed Freelance – Oct. 2008 – Present

Digital Media, Public Relations, Marketing, and Events Consultant

  • Strong knowledge of CRM principles, techniques, and implementation
  • Work with key stakeholders to negotiate marketing plans, generate social media ideas and creative execution
  • Assisted in the launch for Rainer Valley Radio 105.7 fm and the Creative Arts Digital Media Academy, a non-profit radio station
  • Served as the PR Manager for Nvinium Games managing all press and promotions for them and their subsidiaries
  • Plan events for crowds up to 25,000 for non-profits, corporations and small business owners
  • Pitch and placed event & product promotion, sponsorships, set up interviews, and provide press releases to media
  • Manage digital media: created and deployed social networking updates, promotions, videos, analytics and education
  • Work closely with celebrities to promote organizations: Including athletes, musicians, television personalities, and many others to include Richard Sherman, Drew Carey, Miss Washington, and Sherry Gordy with Motown

 

Corporate Communications Specialist – July 2010 – Feb. 2011

F5 Networks

  • Managed vendor and customer relationships
  • Managed community relations program: public service announcements, events, sponsorships, staff charity promotions, with the goal of helping to promote and build local charities and organizations through sponsorship dollars and events
  • Managed branding guidelines on the F5 website
  • Managed professional sports partnerships, awards program, and speaking program
  • Worked with media outlets to distribute press releases, advertisements, interviews and product releases: Including the Wall Street Journal, Forbes, Business Journal, Evening Magazine, and many others

 

Marketing Manager – Feb. 2007 – July 2008

City of St. Augustine

  • Created and managed promotions & marketing plan: Including media, awards and events
  • Created procedure manuals and carried out training for 25 city staff
  • Successfully pitched marina tourism to many national boating magazines
  • Promoted to management: Including staffing, marketing, budgeting, project management and community outreach

 

Parks & Recreation Manager – July 2002 – July 2006

City of Buckley

  • Public relations: Including media, event planning, fundraising & community outreach for the public sector
  • Worked with many organizations and government entities to promote the youth program: Including school districts, coalitions, Pierce County Youth and Family Services, city, county, state and federal government, etc.
  • Promoted and operated the KMPS haunted house benefiting the Youth Activity Center
  • Managed Parks & Recreation Department: Including budgeting, media relations, strategic planning, fundraising, recruiting

 

Project Manager for Delta Project – June 1998 – Dec. 2001

Boeing Employees Credit

  • Started as branch teller, promoted to Administrative Assistant to IT Directors then promoted to Project Manager of Delta Project