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INTRODUCING LARISSA LONG

Focused Goals, Strategic Solutions

 

ABOUT ME

I have a passion for forming a sense of community. I have been applying that passion for over 20 years implementing public relations plans, corporate communications, community outreach, events, and as a spokesperson.

As a National Media Director for the 2016 presidential race I created press releases, booked national media, and provided talking points. At F5 Networks I built website copy, published content and coached public speakers. I even founded the Northwest’s first fashion magazine and have been published in women’s magazines myself.

The key to my success had been the ability to tell stories that have an impact on people and create interest as well as forming on-going relationships with a large network of international, national, and local celebrities and VIP’s.

Contact me if you are looking to add someone to your team who can partner with government, civic and private organizations to develop promotions, and branding strategies that contribute significantly to sales growth and positive media relations.

My specialties include: Copy Editing & Writing, Public Relations & Press Releases, Project Management, Event Planning & Management, Community Outreach, Outside Agency Management, Strategic Planning & Analytics, Marketing & Promotions, Client Relationships, Branding Strategies, Social Media Strategies & SEO, Graphic Design

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SKILLS

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PUBLIC RELATIONS

Includes press releases, earned media, awards, crisis management, and influencer marketing

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DIGITAL MARKETING

Includes social media, websites, media buying, video, graphic design, blogging, and email marketing

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MARKETING MATERIALS

Includes marketing plans, annual reports, marketing budgets, brochures/flyers, publications, and presentations

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EVENT PLANNING

Includes corporate events, fundraising events, promotional events, virtual events, and speaking engagements

 

WORK EXPERIENCE

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HEAD OF STREAMING SERVICES
& DIRECTOR OF MARKETING

Spectra, a Comcast Company
Angel of the Winds Arena

Head streaming services for 60+ North America venues for Spectra, a Comcast Company. Direct all marketing, public relations, and group sales for Angel of the Winds Arena, Edward D. Hansen Conference Center, and Everett Community Ice Rink.

SENIOR LEVEL PRINCIPAL CONSULTANT

BlueRed Communications

Worked with media to promote and build positive reputations for clients. Managed editorial calendars, speaking opportunities, promotions, sponsorships, marketing plans, SEO, data analytics and community outreach. Planned and executed large and small promotional events for over 500 for non-profits, corporations, and small businesses.

SENIOR MARKETING MANAGER

City of St. Augustine Municipal Marina

Promoted to management to direct promotional plan for city marina, including print and digital strategy, staffing, marketing, media, budgeting, project management and community outreach.

 
 

EDUCATION

 
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CORNELL UNIVERSITY
JOHNSON GRADUATE SCHOOL
OF MANAGEMENT

Marketing Strategy Certificate

NORTHWEST UNIVERSITY

Business Administration
Communication Concentration

PIERCE COLLEGE

Associates of Arts and Sciences

STACKSKILLS

Complete Digital Marketing

SOCIAL MEDIA MARKETING CERTIFICATION

Silicon Valley Digital Marketing Institute

PROJECT MANAGEMENT CERTIFICATION

Project Management Institute

 

CHARITY WORK

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HOFF FOUNDATION

Board Member

I have served first as a volunteer and now a board member for the past eight years. As the Marketing and Communications Chair I help with press, website content, and other marketing initiatives. Esther’s Place is a day center the Hoff Foundation began to provide critical services to at-risk women and children in Everett, WA. Currently, Esther’s Place serves 300 women per week with breakfast, lunch, and basic needs like toiletries and socks, as well as human needs, like a sense of love and belonging. 


The Hoff Foundation also operates three homes in Snohomish County that provide comprehensive wrap-around support services for 36 women who are escaping homelessness or are at a significant risk of homelessness. Life skills classes, recovery groups, and mentorship provide the foundation of our support services.

RAINIER AVENUE RADIO

Communications Volunteer

I helped to launch Rainier Avenue Radio through communication efforts and events planning. No I serve to help through communication efforts to the media and beyond helping with music studio launches, community events, etc. as needed by request. Rainier Avenue Radio Is YOUR South Seattle community radio station and digital media hub.
RAR proudly serves Seattle and surrounding communities with opportunities to engage with critical issues, compelling stories and quality entertainment. You'll hear a range of music; sports; regional traffic; local & national news; happenings around greater Seattle; and talk shows including political, current events, diverse languages, and children's programming created BY members of our communities…and we'll continue to broadcast "live" FROM our communities.

 
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Streaming Events

I head the streaming program for Spectra, a Comcast Company. We cover 60+ large venues and universities across North America. Below are some samples of a few of our shows.

 
 
 

CONTACT

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