INTRODUCING LARISSA LONG
Focused Goals, Strategic Solutions
A proven innovator in public relations, marketing communication, and event planning in sports, entertainment, ecommerce, technology, gaming and tourism. Partners with organizations to develop promotions and branding strategies that contribute significantly to sales growth and favorable media and customer recognition. Strategic planning, leadership, and relationship building combine with image development and public speaking skills.
Includes press releases, earned media, awards, crisis management, and influencer marketing
Includes connections, partnerships, specific client work, and references from influencers in music, comedy, business, movies, beauty, and sports.
Includes corporate events, fundraising events, promotional events, virtual events, and speaking engagements
HEAD OF STREAMING SERVICES
& DIRECTOR OF MARKETING
Spectra, a Comcast Company
Angel of the Winds Arena
Head streaming services for 60+ North America venues for Spectra, a Comcast Company. Direct all marketing, public relations, and group sales for Angel of the Winds Arena, Edward D. Hansen Conference Center, and Everett Community Ice Rink.
DIRECTOR OF MARKETING
The Car Park
Head of the marketing team to include PR, digital, design, proposals, and customer consulting. Develop and execute effective marketing strategies to drive audience growth and maximize profits. Lead cross-functional teams, manage advertising campaigns, and oversee social media and event marketing efforts.
SENIOR LEVEL PRINCIPAL CONSULTANT
Worked with media to promote and build positive reputations for clients. Managed editorial calendars, speaking opportunities, promotions, sponsorships, marketing plans, SEO, data analytics and community outreach. Planned and executed large and small promotional events for over 500 for non-profits, corporations, and small businesses.
JOHNSON GRADUATE SCHOOL
Marketing Strategy Certificate
Associates of Arts and Sciences
COMPLETE DIGITAL MARKETING
SOCIAL MEDIA MARKETING CERTIFICATION
Silicon Valley Digital Marketing Institute
PROJECT MANAGEMENT CERTIFICATION
Project Management Institute
Executive Board Member
I have served first as a volunteer and now a board member for the past eight years. As the Marketing and Communications Chair I help with press, website content, and other marketing initiatives. Esther’s Place is a day center the Hoff Foundation began to provide critical services to at-risk women and children in Everett, WA. Currently, Esther’s Place serves 300 women per week with breakfast, lunch, and basic needs like toiletries and socks, as well as human needs, like a sense of love and belonging.
The Hoff Foundation also operates three homes in Snohomish County that provide comprehensive wrap-around support services for 36 women who are escaping homelessness or are at significant risk of homelessness. Life skills classes, recovery groups, and mentorship provide the foundation of our support services.
RAINIER AVENUE RADIO
I helped to launch Rainier Avenue Radio through communication efforts and events planning. I continue to help by pitching media, representing music studio launches, community events, etc. as needed by request. Rainier Avenue Radio Is YOUR South Seattle community radio station and digital media hub.
with opportunities to engage with critical issues, compelling stories and quality entertainment. You'll hear a range of music; sports; regional traffic; local & national news; happenings around greater Seattle; and talk shows including political, current events, diverse languages, and children's programming created BY members of our communities…and we'll continue to broadcast "live" FROM our communities.
I was appointed the head the streaming program for Spectra, a Comcast Company. We covered 60+ large venues and universities across North America. Below are some samples of a few of our shows.