188458_983227786868_956964469_n_edited.jpg

INTRODUCING LARISSA LONG

Focused Goals, Strategic Solutions

 

TESTIMONIALS

 
 

ABOUT ME

A proven innovator in public relations, marketing communication, and event planning in sports, entertainment, ecommerce, technology, gaming and tourism. Partners with organizations to develop promotions and branding strategies that contribute significantly to sales growth and favorable media and customer recognition. Strategic planning, leadership, and relationship building combine with image development and public speaking skills.

11159453_10100562107110038_6612469790246
1937056_557429160728_2637709_n.jpg
21922_10100550229792278_4301636033290823
Family.jpg
 

SKILLS

television-news_edited_edited.png

PUBLIC RELATIONS

Includes press releases, earned media, awards, crisis management, and influencer marketing

chat-bubbles_edited_edited_edited.png

INFLUENCER MARKETING

Includes connections, partnerships, specific client work, and references from influencers in music, comedy, business, movies, beauty, and sports.

event-planning_edited_edited.png

EVENT PLANNING

Includes corporate events, fundraising events, promotional events, virtual events, and speaking engagements

news_edited_edited.png

MARKETING MATERIALS

Includes marketing plans, annual reports, marketing budgets, brochures/flyers, publications, and presentations

 

WORK EXPERIENCE

Empty Court.jpg
20181010_101116_edited.jpg
samm_edited.jpg

HEAD OF STREAMING SERVICES
& DIRECTOR OF MARKETING

Spectra, a Comcast Company
Angel of the Winds Arena

Head streaming services for 60+ North America venues for Spectra, a Comcast Company. Direct all marketing, public relations, and group sales for Angel of the Winds Arena, Edward D. Hansen Conference Center, and Everett Community Ice Rink.

SENIOR LEVEL PRINCIPAL CONSULTANT

Self-Employed

Worked with media to promote and build positive reputations for clients. Managed editorial calendars, speaking opportunities, promotions, sponsorships, marketing plans, SEO, data analytics and community outreach. Planned and executed large and small promotional events for over 500 for non-profits, corporations, and small businesses.

SENIOR MARKETING MANAGER

City of St. Augustine Municipal Marina

Promoted to management to direct promotional plan for city marina, including print and digital strategy, staffing, marketing, media, budgeting, project management and community outreach.

 
 

EDUCATION

 
Cornell%20Certificate_edited.jpg

CORNELL UNIVERSITY
JOHNSON GRADUATE SCHOOL
OF MANAGEMENT

Marketing Strategy Certificate

NORTHWEST UNIVERSITY

Business Administration
Communication Concentration

PIERCE COLLEGE

Associates of Arts and Sciences

COMPLETE DIGITAL MARKETING

StackSkills

SOCIAL MEDIA MARKETING CERTIFICATION

Silicon Valley Digital Marketing Institute

PROJECT MANAGEMENT CERTIFICATION

Project Management Institute

 

CHARITY WORK

esthers 2.jpg
tony and Larissa.jpg

HOFF FOUNDATION

Executive Board Member

I have served first as a volunteer and now a board member for the past eight years. As the Marketing and Communications Chair I help with press, website content, and other marketing initiatives. Esther’s Place is a day center the Hoff Foundation began to provide critical services to at-risk women and children in Everett, WA. Currently, Esther’s Place serves 300 women per week with breakfast, lunch, and basic needs like toiletries and socks, as well as human needs, like a sense of love and belonging. 


The Hoff Foundation also operates three homes in Snohomish County that provide comprehensive wrap-around support services for 36 women who are escaping homelessness or are at significant risk of homelessness. Life skills classes, recovery groups, and mentorship provide the foundation of our support services.

RAINIER AVENUE RADIO

Communications Volunteer

I helped to launch Rainier Avenue Radio through communication efforts and events planning. I continue to help by pitching media, representing music studio launches, community events, etc. as needed by request. Rainier Avenue Radio Is YOUR South Seattle community radio station and digital media hub.

 with opportunities to engage with critical issues, compelling stories and quality entertainment. You'll hear a range of music; sports; regional traffic; local & national news; happenings around greater Seattle; and talk shows including political, current events, diverse languages, and children's programming created BY members of our communities…and we'll continue to broadcast "live" FROM our communities.

 

VIRTUAL EVENTS

 
Live logo.jpg

Streaming Events

I head the streaming program for Spectra, a Comcast Company. We cover 60+ large venues and universities across North America. Below are some samples of a few of our shows.

 
 
 

CONTACT

Thanks for submitting!