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RESUME

A digital version of my resume with a printable version at the bottom.

 
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"The challenge of life, I have found, is to build a resume that doesn't simply tell a story about what you want to be, but it's a story about who you want to be."

Oprah Winfrey

 

DIGITAL RESUME

 

SKILLS

Proven innovator in public relations, marketing communications, and event planning in sports, entertainment, fashion, technology, and tourism. Partners with organizations to develop promotions, and branding strategies that contribute significantly to sales growth and favorable media and customer recognition. Strategic planning, copywriting, leadership, and relationship building combine with crisis management, image development, and public-speaking skills.


  • Corporate Communications

  • Public Relations & Press Releases

  • Project Management

  • Copy Editing & Writing

  • Community Outreach

  • Event Planning & Management

  • Strategic Planning & Analytics

  • Outside Agency Management

  • Marketing & Promotions

  • Branding Strategies

  • Client Relationships

  • Graphic Design

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PROFESSIONAL EXPERIENCE

SPECTRA, A COMCAST COMPANY/ANGEL OF THE WINDS ARENA

Everett, WA                                                                      

Director of Marketing and Head of Spectra Streaming Services

Direct all marketing, public relations, and group sales for Angel of the Winds Arena, Edward D. Hansen Conference Center, and Everett Community Ice Rink.

  • Head virtual events for Spectra’s 60+ venues worldwide hosting top talent, reporting directly to the CMO

  • Work closely with executives from tenant teams WNBA 2020 Champions, Seattle Storm and WHL Divisional Champions, Everett Silvertips to promote games and community events

  • Work with top influencers and promoters worldwide for press and marketing opportunities

  • Work closely with multiple government agencies

  • Expert in crisis management leading the way during COVID-19 closures for Spectra venues worldwide

  • Serve as press contact, write, pitch, and distribute press releases and negotiate contracts with media partners

  • Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement

  • Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI

  • Participate in the development and implementation of annual marketing goals, objectives, and management of department budget through measurements, reports, and achieving performance against agreed upon service levels

  • Direct the hiring and training of marketing staff members and oversee their daily activities

  • Create collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, etc.

  • Leverage sponsorship opportunities to increase brand awareness and synergies

  • Develop self-produced revenue generating events

  • Create social media campaigns to engage customers, vendors, sponsors, and community

  • Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs

  • Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management

  • Maintain knowledge and follow trends/best practices and influence the business, project teams, and peer groups

  • Manage and maintain website content for all three facilities


MEDIA PLANNING CONSULTANCY

Seattle, WA
Senior Level Principal Consultant (Contractor)

Worked with media to promote and build positive reputations for clients. Managed editorial calendars, speaking opportunities, promotions, sponsorships, marketing plans, SEO, data analytics and community outreach.


  • Managed media relations for debates, press conferences, television and radio interviews, etc.

  • Drafted press releases and provided actionable advice to clients including talking points

  • Booked interviews for clients with Time Magazine, BBC, ESPN, CNN, Forbes, Yahoo Finance, Business Insider, Jimmy Kimmel Live, Conan, Business Journal etc.

  • Increased web traffic significantly for multi-million-dollar clients, driving revenue growth of up to 300%

  • Established fashion and beauty fashion magazines focusing on influencing local and regional fashion in Pacific Northwest with circulation of over 75,000 readers

  • Marketing lead for Rainier Avenue Radio, community radio station focusing on urban issues and diversity

  • Promotional event expert, experience planning and executing events for up to 10,000

F5 NETWORKS

Seattle, WA

Corporate Communications Specialist


Managed corporate communications, branding, and community relations. Also, developed events/sponsorships for charitable organizations. Built relationships with customers and coordinated community outreach, public service announcements, and promotions. Assisted team with case studies, customer surveys, recipient lists, and corporate intranet.

  • Created first Corporate Social Responsibility program and managed all initiatives

  • Developed customer awards, speaking program, and built partnerships with professional sports organizations

  • Created press releases, advertisements, product announcements, and interviewed customers through The Wall Street Journal, Forbes, Business Journal, Evening Magazine, and other publications

CITY OF ST. AUGUSTINE MUNICIPAL MARINA
St. Augustine, FL 

Senior Marketing Manager


Promoted to management to direct promotional plan for city marina, including print and digital strategy, staffing, marketing, media, budgeting, project management and community outreach.

  • Partnered with Homeland Security, Port Authority, and Federal and FL Fish and Wildlife on initiatives and media relations

  • Designed policy and procedure guide and trained over 25 city staffers on best practices

  • Successfully promoted marina’s tourism opportunities to national boating magazines

  • Awarded “General Services Leadership Award” by city and “Best Small Marina on East Coast” by Waterfront Magazine


CITY OF BUCKLEY

Buckley, WA

Parks & Recreation Manager


Managed budgeting, public relations, strategic planning, fundraising, recruiting, event planning, and community outreach.

  • Worked with school districts, coalitions, and government agencies to promote youth programs

  • Raised funds to build new youth center, provide computer lab, and send youth to camp at no cost

  • Promoted and operated KMPS haunted house benefiting the Youth Activity Center


WASHINGTON HOUSE OF REPRESENTATIVES

Olympia, WA

Education Committee Clerk

  • Worked with legislators on bill creation, planned committee hearings, and worked with other committees as needed

 
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EDUCATION

Marketing Strategy Certification

Cornell University Johnson Graduate School of Management

Business Administration -Communication Concentration

Northwest University

Associate of Arts & Sciences  | Communication and Media Studies

Pierce College

Social Media Marketing Certification

Silicon Valley Digital Marketing Institute

Project Management Certification (PMP)

Project Management Institute

StackSkills

Complete Digital Marketing


Technology: Microsoft Office, Adobe Suite, Google Project, Project Management, Social Media

 
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AFFILIATIONS

  • Public Relations Society of America

  • Society of Professional Journalists

  • International Social Media Association

  • Social Media Club

  • Washington Technology Industry Association

  • Young Non-Profit Professionals

 

VOLUNTEER EXPERIENCE

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Hoff Foundation | Board Member

Rainier Avenue Radio | Marketing and Communications

Seattle Startup Week | Marketing and Public Relations


PAEP | Marketing and Public Relations

Sponsorship & Marketing | Blanket Coverage (Richard Sherman)

SeeYourImpact.org| Public Relations


Autism Speaks | Puget Sound Media/Marketing Chair


Kent Downtown Partnership | Community Manager


Girl Child Network | Public Relations & Marketing


Hope Heart Institute | Fundraising & Marketing


Parks Commissioner & Interim City Councilwoman | City of Orting

 
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AWARDS

  • NBC-TV Evening Magazine Best of Western Washington, “Woman of the Year” finalist

  • Inspirational Woman Magazine Woman of the Month

  • Crave Local Femme Fatal Honoree

  • Kent Downtown Partnership “Community Star” Winner

  • City of St. Augustine General Services Leadership Award Honoree

  • Be Bold Be You Woman of the Month

  • City of Maple Valley Mayor’s Award Honoree

  • Woman of the Month, Inspirational Woman Magazine

  • United Nations “Day of the Girl Child” Honoree

  • President’s Volunteer Service Award Honoree

  • City of Buckley Mayor’s Award Honoree