RESUME

PROFESSIONAL EXPERIENCE

THE CAR PARK

Boise, ID                                                                    

Director of Marketing

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* Lead the development of our marketing plans, working closely with C-Suite, clients, management, creative and content teams to create an effective and efficient marketing strategy focused on growing audiences for our products and services.
* Communicate the marketing plan to team members and stakeholders.
* Research and analyze marketing data to determine demand for our products and services.
* Work with the Operations and Business Development teams to develop strategies to maximize profits and market share.
* Develop budgets, including expenditures, return-on-investment, and profit-loss projections.
* Develop and manage advertising campaigns for the Marketing team to implement.
* Build brand awareness and positioning.
* Support business development and lead generation efforts.
* Attend company and industry conferences, trade shows, and major events.
* Oversee social media marketing strategy and content marketing.

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SPECTRA, A COMCAST COMPANY/ANGEL OF THE WINDS ARENA

Everett, WA                                                                      

Director of Marketing and Head of Spectra Streaming Services

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Direct all marketing, public relations, and group sales for Angel of the Winds Arena, Edward D. Hansen Conference Center, and Everett Community Ice Rink.

• Head virtual events for Spectra’s 60+ venues worldwide hosting top talent, reporting directly to the CMO

• Work closely with executives from tenant teams WNBA 2020 Champions, Seattle Storm and WHL Divisional Champions, Everett Silvertips to promote games and community events

• Work with top influencers and promoters worldwide for press and marketing opportunities

• Work closely with multiple government agencies

• Expert in crisis management leading the way during COVID-19 closures for Spectra venues worldwide

• Serve as press contact, write, pitch, and distribute press releases and negotiate contracts with media partners

• Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement

• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI

• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget through measurements, reports, and achieving performance against agreed upon service levels

• Direct the hiring and training of marketing staff members and oversee their daily activities

• Create collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, etc.

• Leverage sponsorship opportunities to increase brand awareness and synergies

• Develop self-produced revenue generating events

• Create social media campaigns to engage customers, vendors, sponsors, and community

• Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs

• Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management

• Maintain knowledge and follow trends/best practices and influence the business, project teams, and peer groups

• Manage and maintain website content for all three facilities

MEDIA PLANNING CONSULTANCY

Seattle, WA
Senior Level Principal Consultant (Contractor)

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Worked with media to promote and build positive reputations for clients. Managed editorial calendars, speaking opportunities, promotions, sponsorships, marketing plans, SEO, data analytics and community outreach.

• Managed media relations for debates, press conferences, television and radio interviews, etc.

• Drafted press releases and provided actionable advice to clients including talking points

• Booked interviews for clients with Time Magazine, BBC, ESPN, CNN, Forbes, Yahoo Finance, Business Insider, Jimmy Kimmel Live, Conan, Business Journal etc.

• Increased web traffic significantly for multi-million-dollar clients, driving revenue growth of up to 300%

• Established fashion and beauty fashion magazines focusing on influencing local and regional fashion in Pacific Northwest with circulation of over 75,000 readers

• Marketing lead for Rainier Avenue Radio, community radio station focusing on urban issues and diversity

• Promotional event expert, experience planning and executing events for up to 10,000

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F5 NETWORKS

Seattle, WA

Corporate Communications Specialist

Managed corporate communications, branding, and community relations. Also, developed events/sponsorships for charitable organizations. Built relationships with customers and coordinated community outreach, public service announcements, and promotions. Assisted team with case studies, customer surveys, recipient lists, and corporate intranet.

• Created first Corporate Social Responsibility program and managed all initiatives

• Developed customer awards, speaking program, and built partnerships with professional sports organizations

• Created press releases, advertisements, product announcements, and interviewed customers through The Wall Street Journal, Forbes, Business Journal, Evening Magazine, and other publications

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CITY OF ST. AUGUSTINE MUNICIPAL MARINA
St. Augustine, FL 

Senior Marketing Manager

Promoted to management to direct promotional plan for city marina, including print and digital strategy, staffing, marketing, media, budgeting, project management and community outreach.

• Partnered with Homeland Security, Port Authority, and Federal and FL Fish and Wildlife on initiatives and media relations

• Designed policy and procedure guide and trained over 25 city staffers on best practices

• Successfully promoted marina’s tourism opportunities to national boating magazines

• Awarded “General Services Leadership Award” by city and “Best Small Marina on East Coast” by Waterfront Magazine

CITY OF BUCKLEY

Buckley, WA

Parks & Recreation Manager

Managed budgeting, public relations, strategic planning, fundraising, recruiting, event planning, and community outreach.

• Worked with school districts, coalitions, and government agencies to promote youth programs

• Raised funds to build new youth center, provide computer lab, and send youth to camp at no cost

• Promoted and operated KMPS haunted house benefiting the Youth Activity Center

WASHINGTON HOUSE OF REPRESENTATIVES

Olympia, WA

Education Committee Clerk

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• Worked with legislators on bill creation, planned committee hearings, and worked with other committees as needed