"The challenge of life, I have found, is to build a resume that doesn't simply tell a story about what you want to be, but it's a story about who you want to be."
Proven innovator in public relations, marketing communications, and event planning in sports, entertainment, fashion, technology, and tourism. Partners with organizations to develop promotions, and branding strategies that contribute significantly to sales growth and favorable media and customer recognition. Strategic planning, copywriting, leadership, and relationship building combine with crisis management, image development, and public-speaking skills.
Public Relations & Press Releases
Copy Editing & Writing
Event Planning & Management
Strategic Planning & Analytics
Outside Agency Management
Marketing & Promotions
THE CAR PARK
Director of Marketing
* Lead the development of our marketing plans, working closely with C-Suite, clients, management, creative and content teams to create an effective and efficient marketing strategy focused on growing audiences for our products and services.
* Communicate the marketing plan to team members and stakeholders.
* Research and analyze marketing data to determine demand for our products and services.
* Work with the Operations and Business Development teams to develop strategies to maximize profits and market share.
* Develop budgets, including expenditures, return-on-investment, and profit-loss projections.
* Develop and manage advertising campaigns for the Marketing team to implement.
* Build brand awareness and positioning.
* Support business development and lead generation efforts.
* Attend company and industry conferences, trade shows, and major events.
* Oversee social media marketing strategy and content marketing.
SPECTRA, A COMCAST COMPANY/ANGEL OF THE WINDS ARENA
Director of Marketing and Head of Spectra Streaming Services
Direct all marketing, public relations, and group sales for Angel of the Winds Arena, Edward D. Hansen Conference Center, and Everett Community Ice Rink.
Head virtual events for Spectra’s 60+ venues worldwide hosting top talent, reporting directly to the CMO
Work closely with executives from tenant teams WNBA 2020 Champions, Seattle Storm and WHL Divisional Champions, Everett Silvertips to promote games and community events
Work with top influencers and promoters worldwide for press and marketing opportunities
Work closely with multiple government agencies
Expert in crisis management leading the way during COVID-19 closures for Spectra venues worldwide
Serve as press contact, write, pitch, and distribute press releases and negotiate contracts with media partners
Identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics including expansion of digital channels through customer engagement
Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget through measurements, reports, and achieving performance against agreed upon service levels
Direct the hiring and training of marketing staff members and oversee their daily activities
Create collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars, etc.
Leverage sponsorship opportunities to increase brand awareness and synergies
Develop self-produced revenue generating events
Create social media campaigns to engage customers, vendors, sponsors, and community
Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management
Maintain knowledge and follow trends/best practices and influence the business, project teams, and peer groups
Manage and maintain website content for all three facilities
MEDIA PLANNING CONSULTANCY
Senior Level Principal Consultant (Contractor)
Worked with media to promote and build positive reputations for clients. Managed editorial calendars, speaking opportunities, promotions, sponsorships, marketing plans, SEO, data analytics and community outreach.
Managed media relations for debates, press conferences, television and radio interviews, etc.
Drafted press releases and provided actionable advice to clients including talking points
Booked interviews for clients with Time Magazine, BBC, ESPN, CNN, Forbes, Yahoo Finance, Business Insider, Jimmy Kimmel Live, Conan, Business Journal etc.
Increased web traffic significantly for multi-million-dollar clients, driving revenue growth of up to 300%
Established fashion and beauty fashion magazines focusing on influencing local and regional fashion in Pacific Northwest with circulation of over 75,000 readers
Marketing lead for Rainier Avenue Radio, community radio station focusing on urban issues and diversity
Promotional event expert, experience planning and executing events for up to 10,000
Corporate Communications Specialist
Managed corporate communications, branding, and community relations. Also, developed events/sponsorships for charitable organizations. Built relationships with customers and coordinated community outreach, public service announcements, and promotions. Assisted team with case studies, customer surveys, recipient lists, and corporate intranet.
Created first Corporate Social Responsibility program and managed all initiatives
Developed customer awards, speaking program, and built partnerships with professional sports organizations
Created press releases, advertisements, product announcements, and interviewed customers through The Wall Street Journal, Forbes, Business Journal, Evening Magazine, and other publications
CITY OF ST. AUGUSTINE MUNICIPAL MARINA
St. Augustine, FL
Senior Marketing Manager
Promoted to management to direct promotional plan for city marina, including print and digital strategy, staffing, marketing, media, budgeting, project management and community outreach.
Partnered with Homeland Security, Port Authority, and Federal and FL Fish and Wildlife on initiatives and media relations
Designed policy and procedure guide and trained over 25 city staffers on best practices
Successfully promoted marina’s tourism opportunities to national boating magazines
Awarded “General Services Leadership Award” by city and “Best Small Marina on East Coast” by Waterfront Magazine
CITY OF BUCKLEY
Parks & Recreation Manager
Managed budgeting, public relations, strategic planning, fundraising, recruiting, event planning, and community outreach.
Worked with school districts, coalitions, and government agencies to promote youth programs
Raised funds to build new youth center, provide computer lab, and send youth to camp at no cost
Promoted and operated KMPS haunted house benefiting the Youth Activity Center
WASHINGTON HOUSE OF REPRESENTATIVES
Education Committee Clerk
Worked with legislators on bill creation, planned committee hearings, and worked with other committees as needed
Marketing Strategy Certification
Cornell University Johnson Graduate School of Management
Business Administration -Communication Concentration
Associate of Arts & Sciences | Communication and Media Studies
Social Media Marketing Certification
Silicon Valley Digital Marketing Institute
Project Management Certification (PMP)
Project Management Institute
Complete Digital Marketing
Technology: Microsoft Office, Adobe Suite, Google Project, Project Management, Social Media
Public Relations Society of America
Society of Professional Journalists
International Social Media Association
Social Media Club
Washington Technology Industry Association
Young Non-Profit Professionals
Hoff Foundation | Board Member
Rainier Avenue Radio | Marketing and Communications
Seattle Startup Week | Marketing and Public Relations
PAEP | Marketing and Public Relations
Sponsorship & Marketing | Blanket Coverage (Richard Sherman)
SeeYourImpact.org| Public Relations
Autism Speaks | Puget Sound Media/Marketing Chair
Kent Downtown Partnership | Community Manager
Girl Child Network | Public Relations & Marketing
Hope Heart Institute | Fundraising & Marketing
Parks Commissioner & Interim City Councilwoman | City of Orting
NBC-TV Evening Magazine Best of Western Washington, “Woman of the Year” finalist
Inspirational Woman Magazine Woman of the Month
Crave Local Femme Fatal Honoree
Kent Downtown Partnership “Community Star” Winner
City of St. Augustine General Services Leadership Award Honoree
Be Bold Be You Woman of the Month
City of Maple Valley Mayor’s Award Honoree
Woman of the Month, Inspirational Woman Magazine
United Nations “Day of the Girl Child” Honoree
President’s Volunteer Service Award Honoree
City of Buckley Mayor’s Award Honoree