This page provides samples of press releases, earned media, awards, and crisis management. All include samples and/or detailed explanations.
"Some are born great, some achieve greatness, and some hire public relations officers."
I have worked hard to place my companies/clients in appropriate media channels. I have worked with some of the biggest from Jimmy Kimmel and Conan to local Business Journals. It's easy to get press for Serena Williams, not so much for a small business. The difficult pitches are what I'm most proud of.
Below are sample press releases that were picked up by multiple publications/media channels.
TENNIS TOURNAMENT PLAYER ANNOUNCMENT
Largest tennis event ever held in Washington State. This press release is an announcement for what people have called the best female athlete of all time. The press release attained coverage in Forbes, Seattle Times, the Guardian, etc.
COMMERCIAL REAL ESTATE INVESTOR ANNOUNCEMENT
A Seattle area based commercial real estate investor expands company into Portland. The press release provided a regional announcement. It received coverage in Yahoo Finance, Business Insider, and an interview in the Portland Business Journal.
LIVE OUT OF THE ARENA ANNOUNCEMENT
Live entertainment series I created to keep entertainment alive during COVID-19 shutdowns. This press release was to announce the series as well as upcoming shows. Series had 41,000 viewers and included musicians, comedians, and professional athletes.
RAP ALBUM RERELEASE
Seattle's first rap artists rerelease popular Christmas album. The press release shared how to purchase and the purpose of the release. The artists had a viral following of this album and Rainier Avenue Radio supported and promoted the album.
Below are a few examples of situations requiring my crisis management skills. One of my best traits is to stay calm during these times. I look at crisis management as a challenge to show off what I'm capable of.
COVID -19 caused a long term shutdown in Washington State before most locations nationwide. I worked closely with my GM to prepare ahead of media to have a clear concise message to control how we were presented to the public. Our venue management company used many of our practices and our message as a template when other states started to close.
An actor client of mine was exposed for a past video. He is a resident of a country that does not allow this behavior he was banned from returning to his home. We had to work on a campaign to resolve his reputation which ended with an apology video and many press statements. He can now return to his country and his reputation has been restored.
I was involved in the crisis management plan for a stock market crash for the large corporate I worked for. The plan included interviews with our CEO discussing past large gains. He gave multiple national interviews and by the next quarter our stocks increased and we used the opportunity for more interviews with a positive spin.
Stock Market Crash
Over the years I have earned my employers and clients many awards as well as winning many awards myself. Below is a sample of my accomplishments.
I have personally won awards for my work in public relations and marketing to include: City of St. Augustine General Services Leadership Award Honoree, Be Bold Be You Spotlight Woman of the Month, City of Maple Valley Mayor’s Award Honoree, Woman of the Month, Inspirational Woman Magazine, featured woman, United Nations “Day of the Girl Child” Honoree, City of Buckley Mayor’s Award Honoree