This page provides samples of press releases, earned media, awards, crisis management, and influencer marketing. All include samples and/or detailed explanations.
"Some are born great, some achieve greatness, and some hire public relations officers."
TENNIS TOURNAMENT PLAYER ANNOUNCMENT
Largest tennis event ever held in Washington State. This press release is an announcement for what people have called the best female athlete of all time. The press release attained coverage in Forbes, Seattle Times, the Guardian, etc.
COMMERCIAL REAL ESTATE INVESTOR ANNOUNCEMENT
A Seattle area based commercial real estate investor expands company into Portland. The press release provided a regional announcement. It received coverage in Yahoo Finance, Business Insider, and an interview in the Portland Business Journal.
LIVE OUT OF THE ARENA ANNOUNCEMENT
Live entertainment series I created to keep entertainment alive during COVID-19 shutdowns. This press release was to announce the series as well as upcoming shows. Series had 41,000 viewers and included musicians, comedians, and professional athletes.
RAP ALBUM RERELEASE
Seattle's first rap artists rerelease popular Christmas album. The press release shared how to purchase and the purpose of the release. The artists had a viral following of this album and Rainier Avenue Radio supported and promoted the album.
COVID -19 caused a long term shutdown in Washington State before most locations nationwide. I worked closely with my GM to prepare ahead of media to have a clear concise message to control how we were presented to the public. Our venue management company used many of our practices and our message as a template when other states started to close.
An actor client of mine was exposed for a past video. He is a resident of a country that does not allow this behavior he was banned from returning to his home. We had to work on a campaign to resolve his reputation which ended with an apology video and many press statements. He can now return to his country and his reputation has been restored.
I was involved in the crisis management plan for a stock market crash for the large corporate I worked for. The plan included interviews with our CEO discussing past large gains. He gave multiple national interviews and by the next quarter our stocks increased and we used the opportunity for more interviews with a positive spin.
Stock Market Crash
I worked with Adam to uplift his celebrity status. He is currently a writer on a popular daytime talk show. I helped to book him speaking/comedic appearances including Unrig the System where he performed along side other popular comedians.
SLICK AND DONALD WATTS
I worked with Slick and Donald to use their celebrity status to grow their non-profit organization. I helped to book in live appearances and speaking engagements, television and radio appearances as well as plan fundraising events.
Erin is a transgender political activist. I helped to grow her personal brand helping with earned media. Erin has been featured in Yahoo, Time Magazine, and SF Gate, among other media outlets. She is currently running for office in San Francisco.
WWE & FUNKO
In exchange for handing out flyers at the WWE event Funko promoted the event on their socials using this graphic they created.
I was able to get the Four Seasons to donate the space for a special speaking event to bring awareness to trafficking.
While operating my magazine I was able to host many events at no cost due to partners I was able to connect with and cross-promote with.