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The PR and Marketing Difference
This article was originally posted on Medium.com. The key difference between PR and marketing Although I am a professional who works both...
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DIGITAL MARKETING
This page provides samples of social media, websites, media buying, video, blogging, audio/podcasts, and email marketing explanations.
“The best marketing doesn’t feel like marketing.”
Tom Fishburne
WEBSITE CONTENT/DESIGN
I have built and created content for many websites throughout my career. I currently am the sole manager of the arena website and also built this website. Below is a list of a few sample sites:
NFL Alumni Draft Analysis
Celebrating Women 2021
Live Out of the Arena Jocelyn & Chris Arndt Promo
MEDIA BUYING
I have purchased media for events and businesses large and small. In my current position I am responsible for media buying for 90% of the shows that come through our arena. This includes television, radio, social media, billboards, newspaper, and streaming services. I have worked closely to negotiate prices and prime space. I have also created partnerships with media partners to receive free advertising and promotion. Below are a few examples of events I have bought media for.
BLOG POSTS
EMAIL MARKETING
I have used many email marketing platforms with great success. In my current position was was able to increase our subscribers by 37% in six months.
AUDIO/PODCASTS
I have produced, hosted, and been a guest on many podcasts both professionally and personally. At one point I had a podcast that grew over 700% from the first to second year making it the fastest growing podcast in its category.
SOCIAL MEDIA
I have been managing social accounts for businesses since 2005. I currently manage multiple accounts having increased followers organically by over 300%. I have experience using many analytical tools and adapt quickly to new software. I am a member of the social media club and hold multiple social media certifications.
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